Author: Sher Shah Rahim and Nargis Ehsan, KabulReads

We are Nargis Ehsan (23 years old) and Sher Shah Rahim (27 years old), two young entrepreneurs from Afghanistan. We started KabulReads two years ago with the mission to give people what they need most – knowledge.

Our bookstore has served over 4,000 customers so far in Kabul alone: delivering them books from different genres and authors including books on Rumi. Such as The Big Red Book, Me and Rumi, Rumi Bridge to the Soul, Teachings of Rumi, Rumi’s Secret, Rumi’s Daughter and many more.

Surprisingly, every time, we run out of stock within a week for these books. It clearly shows how much people love Rumi and how much people want to connect with him. These books are not only best-selling in Afghanistan but on a global level. Rumi has always been an iconic figure for the entire world.

We strongly believe that the recognition of Rumi’s birthplace in the World Monuments Fund’s Watch List 2022 will have a significant impact on people’s lives. It will also boost tourism and will attract the international audience to visit Balkh and specifically Rumi’s birthplace.

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